Managing Clients

Customer management or customer relationship management(CRM) function's and tool's have been developed a lot in these recent years: they have enlarged their scope to potential clients and became a true "swiss pocket knife" for communication.

We can meet a various selection of terms related to client management: "prospect managment system","sale force automation", "marketing automation" .

Whatever it is called we think that a system supporting database marketing have take into consideration the followings:

  •  Customer management is not a software its a complex activity that can be supported by softwares.
  • Customer management have to include the management of potential customers of different levels.

  • Maintaining and following the communication on different channel is a must.

  • Planed or automatised tasks extended with alerts can maintain a fluent daily work with high level of customer satisfaction.

  • Reports have to support leaders in several ways in their business planning and analyzing